Impact and application of innovation and entrepreneurship in business administration
创新与创业对工商管理的影响与应用

摘要

创新与创业是工商管理领域中的重要概念。随着市场竞争的加剧，企业需要不断进行创新和创业，以适应市场的变化和满足消费者的需求。创新是指企业或个人在原有基础上进行改进或创造，从而获得新的价值或竞争优势。在工商管理中，创新可以体现在产品、服务、管理模式、营销策略等多个方面。例如，一些企业通过引入新的技术或生产方式，提高生产效率和质量，从而获得更多的市场份额和利润。创业则是指创建新的企业或开展新的业务，以实现商业价值。创业需要具备创新精神、市场洞察力、领导力、执行力等多方面的能力。在工商管理中，创业可以促进经济发展和个人成长，同时也可以帮助企业实现转型升级和可持续发展。总之，创新与创业是工商管理中的重要应用。通过创新和创业，企业可以不断拓展市场、提高竞争力，实现商业价值和社会价值。

Abstract

Innovation and entrepreneurship are important concepts in the field of business administration. With the intensification of market competition, enterprises need to constantly innovate and entrepreneurship in order to adapt to the changes in the market and meet the needs of consumers. Innovation refers to the improvement or creation of an enterprise or an individual based on the original foundation, so as to obtain new value or competitive advantage. In business administration, innovation can be manifested in many aspects such as products, services, management models, marketing strategies and so on. For example, some enterprises improve their productivity and quality by introducing new technologies or production methods, so as to gain more market share and profits. Entrepreneurship, on the other hand, refers to the creation of a new enterprise or the launching of a new business in order to realize business value. Entrepreneurship requires a wide range of skills such as innovation, market insight, leadership, and execution. In business administration, entrepreneurship can promote economic development and personal growth, as well as help enterprises realize transformation and upgrading and sustainable development. In conclusion, innovation and entrepreneurship are important applications in business management. Through innovation and entrepreneurship, enterprises can continue to expand the market, improve competitiveness, and realize business value and social value.