The mechanism through which corporate social responsibility influences employee loyalty: a multilevel analytical framework
企业社会责任对员工忠诚度的作用机制：基于多层次分析框架

摘要

本研究依托多层次分析框架剖析企业社会责任对员工忠诚度的作用路径，企业在实践责任时不但可回应利益相关者诉求，还可增强内部凝聚力，且员工对责任行为的感知会在情感与行为层面产生差异，本研究据此整合组织层与个体层变量构建作用机制模型，用以呈现责任在组织内部的真实效应，结果显示责任实践越牢固，员工越愿与组织保持长期关系，此结论为企业塑造竞争力提供实证依据，也为构建和谐劳动关系夯实基础。

Abstract

Drawing on a multilevel analytical framework, this study examines how corporate social responsibility (CSR) shapes employee loyalty. CSR practices not only respond to stakeholder expectations but also strengthen internal cohesion, and employees' perceptions of these practices elicit differing emotional and behavioral reactions. Based on this logic, the study integrates organizational-level and individual-level variables to construct a mechanism model that captures the internal effects of CSR. The results show that stronger CSR practices lead employees to maintain more enduring relationships with their organizations. These findings provide empirical support for the development of organizational competitiveness and offer a foundation for fostering more harmonious employment relations.