Innovative research on the training mode of e-commerce talents under the background of digital economy
数智经济背景下电子商务人才培养模式的创新研究

摘要

数智经济的迅猛发展推动电子商务行业加速升级，企业对人才的需求已呈现出复合化、数智化与创新化的鲜明特征。然而当前高校电子商务专业在培养目标设定、课程体系构建、教学模式选择、实践环节设计及产教融合推进等方面，普遍存在与产业实际需求脱节的问题[1]。本文在深入分析产业人才需求与现行培养模式不足的基础上，整合“竞赛式教学项目”的实践优势、“四驱双翼”数智化课程结构的科学性及“四位一体”协同育人理念的先进性，提出融合竞赛驱动与数智化实践的系统化培养模式。研究构建了涵盖培养目标、课程体系、教学方法、实践路径和校企协同的完整框架，明确了具体实施细则与评价标准，并通过典型案例验证其可行性。结果表明，该模式能有效提升学生的专业能力、数据素养和创新能力，对推动电子商务人才培养质量提升具有积极意义。

Abstract

The rapid development of the digital economy has accelerated the upgrading of the e-commerce industry, and the demand for talent in enterprises has shown distinct characteristics of compounding, digitization, and innovation. However, the current e-commerce majors in universities generally suffer from a disconnect from the actual needs of the industry in terms of setting training objectives, constructing curriculum systems, selecting teaching modes, designing practical activities, and promoting the integration of industry and education. On the basis of in-depth analysis of the demand for industrial talents and the inadequacy of the current training model, this paper integrates the practical advantages of the "competitive teaching project", the scientific nature of the "four-wheel drive and two wing" digital intelligence curriculum structure, and the progressiveness nature of the "four in one" collaborative education concept, and proposes a systematic training model integrating competition driven and digital intelligence practice. The research has constructed a complete framework covering training objectives, curriculum system, teaching methods, practical paths, and school enterprise collaboration, clarifying specific implementation rules and evaluation criteria, and verifying its feasibility through typical cases. The results indicate that this model can effectively enhance students' professional competence, data literacy, and innovation ability, and has a positive significance in promoting the quality improvement of e-commerce talent cultivation.