Problems and promotion strategies of financial performance evaluation of Internet enterprises
互联网企业财务绩效评价存在问题及提升策略

摘要

近年来，我国互联网行业经历了前所未有的爆发式增长，互联网企业的财务表现也引起了社会大众的广泛关注，对互联网企业财务绩效进行评价不仅可以发现问题，更重要的是可以解决或预防与财务管理相结合的过程中出现的问题，对财务管理的发展可以起到反馈和警示的作用。本文以互联网企业的发展现状作为研究出发点，归纳总结企业财务绩效的方法与指标，提出财务绩效评价在互联网企业应用中存在的问题，并在此基础上针对性地提出切实可行的提升策略。

Abstract

In recent years, China's Internet industry has experienced unprecedented explosive growth, and the financial performance of Internet enterprises has also attracted extensive attention of the public. Evaluating the financial performance of Internet enterprises can not only find problems, but also solve or prevent problems in the process of combining with financial management, It can serve as a warning and feedback to the development of financial management. Taking the development status of Internet enterprises as the research starting point, this paper summarizes the methods and indicators of enterprise financial performance, puts forward the problems existing in the application of financial performance evaluation in Internet enterprises, and puts forward practical improvement strategies on this basis.